Big Hairy Audacious Goals
Question: What do Eddie the Eagle, Isambard Kingdom Brunel and President John F Kennedy all have in common?
Answer: They all had Big Hairy Audacious Goals.
Michael Edwards AKA ‘Eddie the Eagle’ wanted to compete at the 1988 Winter Olympics.
Isambard Kingdom Brunel wanted to build a ship to reach Australia without stopping.
President Kennedy wanted to safely send an American to the moon.
Eddie the Eagle’s ski-jumping career fell short of the usual Olympic standard but his relentless determination won the hearts of the public…and they even made a movie about him!
Brunel’s ‘Great Eastern’ ship never reached Australia but it was built and launched and used to lay telegraphic cable across the Atlantic.
The most dramatic, ambitious and successful goal by far was President John F Kennedy’s 1961 declaration that they would send an American safely to the moon before the end of the decade!
Until then America was trailing way behind Russia in the space race, but the Presidents big hairy audacious goal gave the space industry the impetus (and the funding) they needed to overtake the competition and literally reach for the stars.
Your business needs a Big Hairy Audacious Goal to aim for and you need to share that dream with your team to enlist their support.
The key is to aim high. You might not reach it, but you’ll achieve far more than if you set an easy to reach goal.
Who do you think is more likely to succeed? The company that aims to double its turnover? Or the company that wants to increase sales by 30%.
Once you have your BHAG in place you can be more specific about the steps you must put in place to get you there.
You might want to buy equipment, hire staff or launch new products, most decisions will have a financial impact, so you’ll need to come up with financial forecasts and budgets that will help you reach your BHAG.
Just get in touch if you want help setting your Big Hairy Audacious Financial Goals.
You might do something crazy….like send a car to Mars.